Parkland Selling Plan Of Action
Our Objectives Are The Following:
- To assist in getting as many qualified buyers as possible into your home until it is sold.
- To communicate to you on a weekly the results of our activities.
- To assist you in negotiating the highest dollar value between you and the buyer.
The Following Are The Pro-Active Steps We Take To Get Your Home Sold:
- Stage your home and get it ready for pictures to be taken.
- Have our professional photographer take property pictures on a wide-angle camera to enhance the features of the home. All pictures will be included in all print brochures and online marketing mediums including 360 degree virtual tour.
- Make a professional video of your home giving buyers an interactive tour of all of your home’s major features which will also be included in all online marketing mediums
- Design a custom website for your home where potential buyers can view complete properties details, pictures, detailed information, maps, and more on one convenient online site.
- Featured your home on ParklandParrot.com, which is the most visited real estate website in the City of Parkland, Florida. I currently receive over 3,000 unique visitors to our website per month.
- Submit home to our local Multiple Listing Service where 45,000+ tri-county agents as well as agents from St Lucie County can view the property.
- Price your home competitively to open the market VS. narrowing the market.
- Promote your home at the RE/MAX company sales meeting.
- Develop a list of features of your home for the Brokers to showcase to their potential buyers.
- Design property brochure including all local demographics and schooling information along with a mortgage sheet to include in brochure box for buyers.
- Email a features sheet to the top tri-county agents in the marketplace for their potential buyers.
- Send out a Just Listed Postcard Campaign to surrounding Parkland neighbors to create a local buzz on your home.
- Design and publish online property flyer to be featured on major real estate websites including: Realtor.com (Featured), ParklandParrot.com, Craigslist.com, FloridaHomeTools.com, Remax.com, & More. (Client will receive all copies of online and print marketing)
- Suggest & advise as to any changes you may want to make in your property to make it more salable.
- Constantly update seller as to any changes in the marketplace.
- Internationally market home on various publications and online websites including WorldProperties.com.
- Advertise your home in my monthly community newsletter.
- Advertise your home in 10 other of my monthly community newsletters in Parkland and Coral Springs.
- Convert all advertisements into Spanish to market overseas and locally.
- Host Broker Open inviting the top-producing local Realtors to preview home and invite their buyers.
- Have home featured in the local online newspapers highlighting the unique features and benefits of the property.
- Prospect 3 hours per day and talk to 50 people per day looking for potential buyers.
- Contact over the next week my buyer leads, Center of Influences and Past Clients for their referrals and prospective buyers.
- Install monitored electronic Supra lockbox on front door.
- Whenever possible, pre-qualify the prospective Buyers.
- Keep seller aware of the various methods of financing that a buyer might want to use.
- Follow-up with the salespeople that have shown your home for their feedback and response.
- Represent seller on all offers presented and negotiate the best possible price and terms.
- Pre-qualify both buyer and mortgage lender to ensure that buyer is truly approved to purchase home.
- Handle all the follow-up after an executed contract with the mortgage company, title company, inspectors, appraisers and other closing procedures.
- Attend all inspections and meet appraiser in order to present comparable sales and home features/upgrades to ensure highest value for home.
- Attend Walk-through and closing.
- Deliver your check at closing.
