Price, Product, Promotion When Selling South Florida Homes

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Price, Product, Promotion When Selling South Florida Homes

Price, Product, Promotion When Selling a Home in Parkland



Parkland and South Florida real estate expert Michael Citron discusses the three most important factors when selling a home in Parkland or the rest of South Florida.

1. Price is the most important factor, as sellers should not overprice or underprice their home in order to allow for the most amount of buyer activity through the home. I always tell my sellers to price their homes close to their bottom line, as it will truly result in more showings and more offers. You could actually sell your home for more money by pricing it just right and not overpricing.

2. Product is the home itself.  The home should be decluttered, staged, and available to be seen by all potential buyers. You only have seconds to make a first impression with buyers, so make sure that your agent helps you stage and present your home.

3. Promotion is important to truly expose your home to the masses. Listing agents must hire professional photographers and do videos on homes in order to present the home at its best angles and features in both print and online marketing.

Gone are the days where agents could take a few pictures on their personal camera and put the home on the MLS and then add a for sale sign in the front of homes.

Every buyer is finding homes online first! As a result, you MUST hire and expert marketing real estate agent.

If you read my Parkland Parrot Real Estate Website, you know that the Parkland real estate market is changing on a regular basis.  Values here can vary dramatically from neighborhood to neighborhood.  Whether you are buying or selling, it is more important than ever to work with a local Realtor who has experience and knowledge of the market and is a full-time real estate consultant.  I am honored to be the #14 top producing RE/MAX real estate agent in the entire State of Florida for 2013 along with being one of the top Realtors in Parkland, Florida.  I can be reached anytime on my cell at 954-609-0591 or you can fill out a contact form here and I will gladly give you a call back to discuss your real estate.