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Realtors Do Not Just Sell Real Estate

In today’s economic uncertainty where the public is dealing with failed businesses, health issues, and job losses, it can be more difficult to operate as a real estate professional.  When you think of a real estate agent, you may think that we just help people buy and sell properties.  But, the real estate profession has also gone through dramatic changes over the past few years.  There is much more that goes into being a real estate professional than just helping people buy and sell.

In the current real estate market, many of our clients are experiencing hardship such as a divorce, death in the family, or recent job loss.  As a real estate consultant, we have to be patient and help our clients throughout the entire process.  Many times we have to put on our psychology hats and really listen to our clients current situation and help them make the best life decision, which may not only be a real estate issue.

When clients do not return phone calls or sometimes do not value our time, we now take a step back and remember that their actions may not have anything to do with real estate.  There are many personal issues that seem to arise during the process of buying or selling that may result in our clients becoming frustrated or emotional.  As real estate consultants, we do not always know what is going on behind closed doors.

As a result, we must not take it personally and only think about ME.  Instead, our team takes a different approach that involves a WE relationship with our clients.  We understand that buying or selling a home is a team effort no matter how you look at it.  We must have a very personable relationship with our clients and be accessible throughout the entire process in order for our clients to feel as comfortable as humanly possible.

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If you are interested in buying or selling a real estate property in Parkland, please give us a call at 954-609-0591 or send a note to the squawk.

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